# identity.md

## Organization Overview
-   **Company Name:** GATR Coolers
-   **Mission:** To design and sell premium custom hard coolers, soft coolers, and drinkware, focusing on quality products and exceptional customer service, while also offering customization services for various surfaces.
-   **Company Structure and Legal Entity:** Family owned. Details forthcoming.
-   **Founded Date and Location:** Founded in 2016 in Thibodaux, Louisiana.
-   **Size and Scale:** Operating for over 5 years with business expanding far beyond its initial regional presence.

## Leadership & Team
-   **Key Leadership Profiles and Roles:** Details forthcoming.
-   **Team Structure and Departments:** Details forthcoming.
-   **Company Culture and Values:** Committed to quality products and exceptional customer service.
-   **About Link:** https://gatrcoolers.com/pages/about-us

## Operations & Structure
-   **Business Model and Operational Approach:** GATR Coolers designs and sells custom hard coolers, soft coolers, and drinkware. They also specialize in customizing boats, RVs, golf carts, pool areas, and other flat surfaces using their expertise and processes.
-   **Location(s) and Geographic Presence:** Headquartered in Thibodaux, Louisiana, with a geographic presence that has expanded significantly beyond the local region.
-   **Key Partnerships and Affiliations:** Details forthcoming.